The speed-dating revisited by “Têtes à claques” is a post from: SO Flirt

The group 2L Multimedia , publisher of the dating site EasyFlirt.com, bought Neocom’s dating activities.

The amount of the transaction is kept confidential. But the investment seems to be important as the deal includes generic dating sites names such as gay.co.uk, chat.co.uk, or rencontre.com …

“Our strategy of segmentation is enriched with new products. The second added value of this purchase relyes in the name of the sites that, without marketing investment, can generate traffic on channels that already acquired hundreds of thousands of visitors per day! ” said Julien Lavanchy, Easyflirt’s CEO.

The sites mentioned above have a direct type-in traffic (traffic generated when people type the site’s names in the browser address bar). This is very common in areas with the generic names of products or services.

Easyflirt therefore realizes an important step with this new acquisition, which should not leave its competitors indifferent …

EasyFlirt.com acquires Neocom’s dating services is a post from: SO Flirt

Easyflirt as added a new, easy to use marketing tool, which will enable you to send promotional emails direct to your members. The tool is available through your admin area.

You’ll be able to choose different kits : love, sexy, gay …

Targeted Email Dating Kits is a post from: SO Flirt

He or she does not want to waste time joining sites that offer little or no chance of meeting his or her specific needs/wants regarding a friend or partner.

The increasingly sophisticated methodologies used by the better sites ensure that suitable matching is achieved, via high quality psychological testing, thorough compatibility reviews and more complete personality descriptors. These methodologies have substantially increased the chances of meeting a true soul mate; however the likelihood is increased even further if the dating site selected is dedicated to a particular area of interest, hobby or requirement that is important to the person seeking friendship or love.

The newer, more successful dating sites now tend to focus on a particular market segment, or niche, which is clearly communicated by the design/name/appearance of the site, the members they attract, and all of their marketing materials.

Devoting time and attention to becoming the No.1 site for a particular market sector, or specific interest or geography, is proven to increase member retention and repeat business ten-fold, in comparison to the more mainstream sites.

The only downside to the niche concept is the size of membership that will initially be attracted (there are only so many wind-surfers out there!).

However, here is where dating affiliation becomes truly valuable. Joining dating affiliation networks provides many benefits, as described in detail in other pages of this site, but high amongst these is access to the full member database of all our combined partners.

Creating and linking niche sites to dating network is in general quite simple. You can instantly create niche sites using the options at your dispoal on the major dating affiliation platforms. The solutions will probably tend to further personalisations, allowing you to create general dating, adult, gay or geo-targeted sites, which you can narrow down to incorporate any combination of criteria that you wish (for example sexy dating for people who like who live in the UK).

Taking a niche marketing approach to online dating, linked to a dedicated worldwide network, is without doubt the way of the future, because it is targeted, helps retain members longer, and, critically, is substantially more profitable.

Niche dating sites : The future of the online dating market is a post from: SO Flirt

“I see usage going through the roof because it’s no longer a compromised experience,” says Mark Brooks, a consultant to the online dating industry (Interview By Ellen McCarthy Washington Post Staff Writer Friday, March 27, 2009; Page WE06).

Skout for exemple, a well known mobile dating site, recently changed its business model and joined a growing wave of firms trying to turn smart phones into dating devices …

Mobile Dating Industry, A Growing Market is a post from: SO Flirt

“Matchmaking is no longer just blind dates or blind luck, its big business. In 2006, the latest year for which a figure is available it had grown into an estimated $250 million industry online and there may be no better example than Match.com, cyber matchmaker for more than 15 million people globally. And as the saying goes misery loves company.

So in these tough economic times perhaps it’s no surprise that business is booming. Ryan Owens has the report.

There’s that couple in love. You know the one; they act like there is no one else in the room, no one else in the world that all that cheesy music is just for them.”

Quoted from Matt Brooks (Opw)

More Singles Looking For Love Online ? is a post from: SO Flirt

We must admit that the old version was clearly out of date and that many singles registered on the site were awaiting for this new realease.

Changes include the creation of a new logo, a new design or other new features such as the improvement of the chat.

Gay.com has a New Website is a post from: SO Flirt

An official release published on Boursorama talks about the “Conclusion of an agreement on the acquisition of MATCH.COM EUROPE”.

The conclusion of this agreement would enable MEETIC to expand its presence in European markets. At the end of December 2008, Match had a total of approximately 270 000 subscribers in Europe.

In this document, Marc Simoncini, CEO of Meetic, declares : « We have today signed a historic agreement for the acquisition of European operations at Match.com. »

But can we really talk about an acquisition ?

Not really …

The agreement is rather correspondint to an exchange of shares.

Although Meetic acquires all European activities of the american company,  Match will own 27% of Meetic’s stakes after the agreement . This opens the possibility for Match to buy Meetic in the next years.

Is Simoncini thinking about selling Meetic ?

According some bloggers yes (Vincent writing on 01 Amour) !

Match is owned by IAC, a huge group holding some ohter sites such as Ask.com, Bloglines, Excite.com or Down to Earth …And IAC is a clear possible byer …

Meetic + Match = ? is a post from: SO Flirt

The site as more and more success in Canada and in the North of America in general.

With Lavalife, users can choose to create a profile in three different sections – dating, relationships and intimate encounters. Lavalife also allows users to interact through email, live chat or voice messaging. Setting up a profile, browsing user profiles and receiving communication is free, but you have pay a one-month subscription to initiate contact.

Lavalife : More than 5 Million Members is a post from: SO Flirt

And some Extra-marital Affairs are quite red hot.

The site has recently been in the news papers. An article published on the site Bodoglife revealed that Ashley Madison offered a lifetime membership to the celebrity LeAnn Rimes.

“We feel confident that Leann will indeed find true love on our site OR at the very least, a fantastic one night stand,” Ashely Madison said in their offer.

It’s still unsure whether or not Rimes really had an affair, or whether it was a brilliant publicity stunt to draw viewers to her Lifetime Movie, that was slated to air just shortly after her affair hit the media. Rimes and her married Lifetime movie co-star, Eddie Cibrian, were seen kissing at a Laguna Beach restaurant. Us Weekly also reported that the pair met for a quickie at the Malibu Beach Inn on March 14.

However, if this was a publicity stunt, it worked. Rimes and Cibrian’s Lifetime TV movie, Northern Lights, became the network’s most watched movie so far this year! To add to the controversy, the rumor that Rimes’ husband, Dean Sheremet is gay hit the media just days after the report of Rimes’ cheating. Dean’s friends and family called into Michigan’s Mojo in the Morning show to verify rumors that he’s actually gay.

(Bodoglife)

Life Is Short, Have An Affair ! is a post from: SO Flirt